Gacha Shops Are Everywhere in Seoul Right Now: Inside Korea's 가챠 Craze (2026 Guide)
가챠샵 (gacha shops) have quietly become one of Seoul’s biggest retail trends of 2026 — multi-floor capsule toy stores are …
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The latest seoul articles and guides from Zuzu Korean Travel.
가챠샵 (gacha shops) have quietly become one of Seoul’s biggest retail trends of 2026 — multi-floor capsule toy stores are …
Stand-up paddleboarding has quietly become Seoul’s biggest new water trend, and Seoul’s summer river season is pouring …
Korea has an entire food category dedicated to the morning after: haejang. From a 1937 ox-blood soup house in Jongno to a 24-hour …
Waterbomb — Korea’s K-pop, hip-hop, and EDM festival where the crowd fights back with water guns — returns to Seoul July …
Finding genuinely halal food in Seoul is easier than it has ever been — but older guides are littered with restaurants that …
Chef Jo Seung-hyun cooked at Benu in San Francisco before coming back to Seoul and opening Restaurant San in 2024. The city barely …
Escondido in Hannam-dong made history as the first Mexican restaurant in Asia to earn a Michelin star. Chef Jin Woo-bum serves a …
In 2026, Mingles climbed to No. 4 on Asia’s 50 Best Restaurants — the highest any Korean restaurant has ever ranked. …
Seoul placed six restaurants on Asia’s 50 Best Restaurants 2026 — the most ever for any Korean city. From Mingles at No. 4 …
Yoon Nam-no — the black-spoon chef Netflix’s Culinary Class Wars made famous — just opened his first solo restaurant in …
The Dubai Chewy Cookie has lost its queue. In 2026, Korean dessert cafes and bakeries are all making 버터떡 (butter tteok) instead — …
Culinary Class Wars: Season 2 hit #1 on Netflix’s global chart in December 2025, and the real-life restaurants behind its …
NVIDIA CEO Jensen Huang has eaten his way through Seoul twice in the past year — chimaek at a Samseong-dong chicken joint, then a …
Nongshim just opened its first-ever 신라면 분식 (Shin Ramyun Bunsik) outside Peru, Vietnam, Japan, and the US — a 120-pyeong pop-up …
Choco baguette (초코바게트) is the bakery trend dominating Korean Instagram feeds in 2026 — a crusty baguette packed with chocolate. …